After Hours Alliance

Strengthening nightlife through the arts

The Business of Music Summit took place at Warehouse 21 on Nov. 7-8. The panel discussions were recorded and are available via podcast on

Coming out of the summit is a renewed focus on lobbying the city government to prioritize nightlife. You can stay up-to-date on that effort via our blog.

The summit’s advertised schedule of panel discussions is below for reference.


Taking It on The Road – Panel Discussion 2:00 – 3:30 pm
Nothing helps hone a band’s sound better than going on tour. In this panel discussion, hear musicians discuss their experiences with booking their own tours and applying to festivals, and learn the basics of working with the different types of venues you might encounter.

Meet The Press – Panel Discussion – 3:45 – 5:15 pm
Getting local and online press coverage is one of the most important goals for a musician. Quotes and positive reviews can help you sell albums and tickets as well as book shows in markets that have never heard of you. Join a panel of music and arts journalists to learn the basics of writing a press release and get the inside scoop on what types of stories get their attention.

Music as A Profession in The New Millennium – Panel Discussion – 5:30 – 7:00 pm
The shape of the music business today is completely different than it was 10 years ago. Developments in digital mixing and recording and digital distribution platforms have enhanced the art of production and made it easier for individuals to self-promote and distribute, while at the same time creating new challenges and opportunities for musicians’ earning potential. This panel will discuss alternative revenue streams for musicians, how the music world continues to change, and explore the benefits and limitations of this new ever-changing world.

The Business of  The DJ – Panel Discussion – 7:15 – 8:45 pm
Join local DJs who know the ins and outs of the business talking about the basics of booking, branding, promotion, licensing, and other tips and tricks.


Understanding Music Contracts – Lecture – 2:00 – 3:30 pm
George Adelo, Esq. discusses legal agreements between bands and the basics of recording contracts and licensing agreements.

State of The Radio – Panel Discussion – 3:45 – 5:15 pm
Radio airplay has always been a critical part of a musician’s career. How and where people listen to radio depends largely on demographics and geography. Knowing how the industry has changed and will continue to shift will help guide your decisions when deciding where and how to pitch your music for broadcast. Hear experts in the industry discuss radio relevance, licensing issues, the emergence of online streaming and podcasts and the impetus and growing market of pirate radio.

The Art of Music Production – Panel Discussion – 5:30 – 7:00 pm
Join musicians and other experts in the industry to discuss different approaches to recording and production and explore how to choose a producer, how to resolve differences of creative vision, the benefits and hurdles of DIY production, and options for promotion and distribution.

The Future of Music in Santa Fe – Panel Discussion – 7:15 – 9:15 pm
Santa Fe is a city with unique challenges when it comes to growing and sustaining a music scene. Music venues struggle to start up and remain viable, and everyone in the industry suffers. Join a panel of local music professionals and city representatives to discuss the future of Santa Fe’s music scene and explore what’s required to help music venues and musicians succeed in this challenging climate.

A list of panelists and moderators will be announced two weeks prior to the event.